tasty paella:

Tasty Pealla is a family run and operated catering business that serves the whole Dallas/Ft. Worth area, they started out of their family van and have gain traction to the point where now this is their full time job and love every minute of it.

For tasty paella the logo was already created and so the goal was to reach out to more people but didn’t know what else to do. They already had someone running their social media and their still at the point in which they can justify a full timer doing so, after much brainstorming we decided on a mobile billboard. They when out to buy a new vehicle sense they couldn’t continue to put such a strain on they family vehicle. Once the vehicle was decided and a rough was approved with a generic van mock up, we could now fiddle around with the contours of the actual vehicle and finish out the design.

The main constraint for this project was budget as a small/starting business they couldn’t afford a full vehicle wrap. We used the vehicle color as a base and work around their budget by using colored cut vinyl along with prints on wrap material and placement in order to give the appearance of a full wrap but also have the versatility to change content if needed versus not having that option with a full vehicle wrap.

Needless to say they loved it. They use the van any chance they get as its a rolling ad and eye catcher at the events they cater to. We are proud and happy to have taken this project that started with a simple question, transitioned into a brainstorm and ended in a fantastic partially wrapped van that will help them in their growth in more ways than one.